Flight Against Cancer was a global aviation and storytelling project following Ethan Guo’s attempt to become the first person to fly solo to all seven continents. The mission aimed to raise USD 1,000,000 for childhood cancer research and bring the journey to the public through continuous, real-time documentation.
2024-2025
Content Creation
Head of Content
End-to-end content strategy
Short-form social media production
To document the journey for a global audience and transform it into a movement through compelling storytelling, strong visual execution, and emotional depth, while continuously circumnavigating the globe and managing vast terabytes of flight footage.
Achieving a global reach exceeding 2 billion views in 11 months.
Flight Against Cancer was a global aviation and storytelling project following Ethan Guo’s attempt to become the first person to fly solo to all seven continents. The mission aimed to raise USD 1,000,000 for childhood cancer research and bring the journey to the public through continuous, real-time documentation.
2024-2025
Content Creation
Head of Content
End-to-end content strategy
Short-form social media production
To document the journey for a global audience and transform it into a movement through compelling storytelling, strong visual execution, and emotional depth, while continuously circumnavigating the globe and managing vast terabytes of flight footage.
Achieving a global reach exceeding 2 billion views in 11 months.
Flight Against Cancer was a global aviation and storytelling project following Ethan Guo’s attempt to become the first person to fly solo to all seven continents. The mission aimed to raise USD 1,000,000 for childhood cancer research and bring the journey to the public through continuous, real-time documentation.
2024-2025
Content Creation
Head of Content
End-to-end content strategy
Short-form social media production
To document the journey for a global audience and transform it into a movement through compelling storytelling, strong visual execution, and emotional depth, while continuously circumnavigating the globe and managing vast terabytes of flight footage.
Achieving a global reach exceeding 2 billion views in 11 months.